Up-and-coming event coordinator, Roya, asked for a logo that paid homage to her Afghan roots. Drawing inspiration from Afghan culture and patterns, the logo design celebrates individuality, energy and cultural authenticity.
During the conversation with Roya, different design elements were explored to integrate cultural heritage and inclusivity into the brand's logo. The final logo was inspired by various Hazara embroidery designs, which led to the creation of a diamond icon with sharp swirls within the "A". The color palette was inspired by iconic Afghan imagery, such as Mazar-e Sharif in Kabul and poppy flowers.
We all have desires and dreams; Afsoon brings those to reality. Afsoon is a celebration of individuality — we embrace all our client’s fun and distinctive qualities.
