Panache Chocolatier has evolved from a quaint local store into a high-quality experience through handcrafted artisanal truffles and chocolates. With successive wins from International Chocolate Salon competitions, Panache needed a crisp new rebrand to reflect the caliber of its accolades.
Panache's visual elements and packaging were crafted using a luxurious marble swirl paper texture that blends harmoniously with the bold and modern typography. The elegant swirls mirror the luscious melted chocolate found in Panache's award-winning truffle collections and add an extra layer of sophistication to the brand.
Every Valentine’s Day, a new collection of truffles is released based on various themes of love. Along with the truffles, box tops and inserts are created to visually represent the collection. Working closely with Panache’s Grand Master Chocolatier, Julie House, a new look and feel is developed that takes into account the year’s tasting notes.
