For this :15 social spot, Saint Francis Health System needed a fast, punchy way to communicate what sets Warren Clinic Urgent Care apart: expert care, seven locations, seven days a week, and the convenience of On My Way digital check-in. Working from a bright and bold creative direction, the spot was storyboarded and animated using clean 2D vector illustration paired with kinetic typography, all rooted in Saint Francis's existing iconography system. The result is a text-driven animation that moves with urgency and warmth, reinforcing the brand's message that fast care and expert care aren't mutually exclusive.
Three moodboard directions were presented to the client.



Storyboards were then created once a moodboard direction was selected.


Position Warren Clinic Urgent Care as the fast, expert choice for urgent medical needs in 15 seconds.
Client
Saint Francis Health System
Agency
Walz Tetrick Advertising, TorchHouse Studio
Services
Motion Design, Design, Art Direction and Illustration
Credits
Lajean Rau-Keene, Associate Creative Director
Ron Berg, Studio Director
Corrie Guthmiller, Senior Studio & Project Manager
Carl Keenan, Senior Brand Manager