Animating Expert Care at Urgent Care Speed

Animating Expert Care at Urgent Care Speed

For this :15 social spot, Saint Francis Health System needed a fast, punchy way to communicate what sets Warren Clinic Urgent Care apart: expert care, seven locations, seven days a week, and the convenience of On My Way digital check-in. Working from a bright and bold creative direction, the spot was storyboarded and animated using clean 2D vector illustration paired with kinetic typography, all rooted in Saint Francis's existing iconography system. The result is a text-driven animation that moves with urgency and warmth, reinforcing the brand's message that fast care and expert care aren't mutually exclusive.

Three moodboard directions were presented to the client.

Storyboards were then created once a moodboard direction was selected.

Position Warren Clinic Urgent Care as the fast, expert choice for urgent medical needs in 15 seconds.

Client

Saint Francis Health System

Agency

Walz Tetrick Advertising, TorchHouse Studio

Services

Motion Design, Design, Art Direction and Illustration

Credits

Lajean Rau-Keene, Associate Creative Director

Ron Berg, Studio Director

Corrie Guthmiller, Senior Studio & Project Manager

Carl Keenan, Senior Brand Manager

© House Creative LLC

© House Creative LLC

© House Creative LLC